Conwy Brewery Pulls in Real Ale contract with Co-op
By conbrew, Jun 3 2015 09:57AM
We're celebrating after pulling in a contract to supply Co-operative food stores in Wales with over 40,000 pints of ale.
Clogwyn Gold, Rampart & Welsh Pride are now playing a part in The Co-operative's move to change the way it sells real ale by offering specially selected beers from breweries near to its local stores.
Research carried out by The Co-operative Food shows how Britain has become a nation of "real ale" converts with Brits now four times more likely to prefer the taste of real ale to mass-produced beers and 71% of drinkers saying it's important to find locally brewed varieties.
Joe Turner, The Co-operative's real ale buyer said "The popularity of Conwy Brewery's beers is impressive and, as a convenience retailer at the heat of the community, this is an important step in our commitment to offering quality, locally sourced produce in our stores. It's exciting to collaborate with breweries such as Conwy Brewery and we hope our customers really enjoy the new selection of ales that we now have on offer - we are very pleased to be able to make a greater range of locally produced ales available in our stores."
Head brewer at Conwy Brewery, Gwynne Thomas, said "It is fantastic news, this is our first listing of this scale with a convenience retailer and it opens up new markets for us. We are delighted that The Co-operative shares our passion for local real ales and is now stocking three of our ales including our best selling Welsh Pride. We pride ourselves on taste & quality and we know this approach is shared by The Co-operative."
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